Project
Fairstand for the Swiss Society of Engineers and Architects (SIA)
Swissbau Trade Fair 2005
Client
Swiss Society of Engineers and Architects
Services
Design of Architecture und Lighting Design, on site inspection. (In collaboration with Dominic Niels Haag)
Year of construction
2005
Project Description
The stand has been designed as a walk-in light room similar to a stage that appears as a space oscillating between different depths. It reveals its structure only in the interior. The extraordinary stand plan – only 4 meters deep and abundant 32 meters wide – resulted in an unconventional stand design. Two vertical layers of red acrylic glass panels of 2 by 3 meters each were hanging in front of the back wall with blue illuminated surfaces. The contents of the stand such as printed material and video projections the designers placed on the horizontal table surfaces. Thus the effect of light and detailed information was spatially separated. The quality of the light room without any defined hierarchy of moving became evident during the exhibition. The visitors circulated liberally in precisely set open or narrow areas of the stand. (Number of visitors: Trade Fair 110'000, SIA stand 20'000)
"To design space means to design light. Without light there is no architecture." Louis I. Kahn
Total stand construction costs
120'000 Swiss Francs
Team
Stand Design & Lighting Design: Michael J. Heusi, Dominic Niels Haag
Projections: Videocompany
Graphic Designer: Jorg Hamburger
Stand construction: Schriftatelier Flachsmann
Lighting equipment: Habegger Mediaperformance
Photographs: Reinhard Zimmermann
